Freelance designer working across brand identity, web, and product — five years, twenty-some clients, one point of view.
Brand Identity & Web — 2025
I'm a freelance designer working at the intersection of brand and product — the kind of work where a logo and a checkout flow have to agree with each other.
Most projects start with a business that's outgrown its first identity, and end with something that can actually scale past this year.
Understanding the business before touching any design tool.
A handful of real directions, not fifty half-finished ones.
Tightening the one direction that's actually working.
Files, guidelines, and a system you can hand to anyone.
Currently booking new projects for next quarter.